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Marketing
Management |
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NOTE: All PPT Files Are Password-Protected and Click
"Read Only" Button After Running Files in Microsoft Power Point
Software. |
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| Download The Files.
(Right Click on the links and "Save Target As...") |
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Course Content |
| A -
Chapter 1: Managing
Profitable Customer Relationships |
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Chapter 2: Company and Marketing Strategy: Partnering and
Build Customer Relationships |
| C -
Chapter 3: The Marketing Environment |
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Chapter 4:
Managing Marketing Information |
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Attachment for Chapter 4:
Conducting Marketing Research and Forecasting Demand |
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Chapter 5: Consumer markets and consumer buyer behavior |
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Chapter
10 (kottler): Pricing Considerations and Approaches |
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Dr. Flower's Course:
What is Marketing? |
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Chapter 6: Business Markets and Business Buyer Behavior |
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Chapter 7: New
Product Development and Life-Cycle Strategies |
