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Five Forces Analysis – An Empirical
Research in SAIPA Co. |
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Saturday, April 26,
2008 - Industrial Engineering Dept, |
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Dr. Paivand Sepehri and his team in
University of Tehran simultaneously with HR-Metrics project are
doing a practical research to analyse competitive forces in
SAIPA Co. with utilization of Porter’s Five Forces Model since
previous week. The model of the Five
Competitive Forces was developed by Michael E. Porter in his
book “Competitive Strategy” are techniques for analyzing
industries and competitors. Since that time it has become an
important tool for analyzing an organizations industry structure
in strategic processes. These forces determine the intensity of
competition and hence the profitability and attractiveness of an
industry. Porters model supports analysis of the driving forces
in an industry. Based on the information derived from the Five
Forces Analysis, management can decide how to influence or to
exploit particular characteristics of their industry.
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